Brands Sugar
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Almost 9 Decades of Legacy Starting from the Pre-Independence Era.

Starting in 1933 as a sugar mill in Simbhaoli, UP, established by the honourable founder of the Group Sh. Sardar Raghbir Singh Sandhanwalia, CIE (1946), OBE (1918), the Simbhaoli Group is now a diversified farm-to-consumer Agri-Business and FMCG company with leading consumer brands in categories such as staples, food, beverages, home and personal care, and agri-inputs. Armed with a rich legacy from the pre-Independence era, grounded in its strong ties to lakhs of farmers and rural families, the Simbhaoli Group is committed to continue to build world-class consumer products from the inputs provided by the farmers of India.

 

 

Trusted Consumer Brands with a Global Footprint

Over the last two decades, the Company has constantly innovated and expanded into new categories. Starting from the staples category, the Company now manufactures and distributes a wide range of FMCG products and staples under various specialized brands spanning food products, beverages, home, personal and health care products along with agri-inputs. Its flagship brand, Trust, commands a significant share of the Indian market and in the last few decades, it has grown quickly to become one of largest trusted and reliable consumer brands in Asia.

 

 

 
  • We have built a work culture based on merit, integrity, transparency and inclusiveness.
  • We aspire to be an organization that is constantly learning and adapting.
  • We believe great work can only be done by teams, not individuals.
  • We value our customers, and put consumer-centricity at the core of all our decisions.
  • We behave responsibly as a global corporate citizen, and encourage all our stakeholders to do the same as well.
  • We put farmers first; they are at the core of what we do.
  • Rural upliftment has been the core driving objective for our company across generations.
  • We aim to constantly enhance Stakeholders’ Value.
  • We endeavour to enhance the Brand Value that has been built and accumulated over multiple decades.
  • We encourage ideas, innovation, excellence, entrepreneurship and technological advancement.
  • We leverage world-class technology across all aspects of our business.